Develop a program to get consumers in with special birthday incentives. This is a great way to keep your dealership and the salesperson in the customer’s mind.
With our digital option we can also send them a Direct email message and provide a special offer that you can control and change with 48-hour notice. The digital program will also notify you when the consumer opens and reads their birthday message allowing your team to follow up with a happy birthday phone call. This is one of our least expensive programs but has a very high response rate.
We have developed the best Birthday Postcard Marketing Program in the industry. The program is completely automated and comes with an email option. Once we set up the program it runs for you 24/7 ensuring that all your customers hear from you regardless of the salesperson. Today we have a 70% employee turnover so most of your customers are never hearing from you unless you are specifically targeting them.
Every morning a fresh list of these shoppers becomes available. This is one of the most targeted lists available and the response rates prove it. As most people know, you are lucky to get a 1% response from any traditional mail campaign. It’s pretty common to see response rates from 4% to 9% from a properly run trigger program.
With our digital option we can also send them a direct email message and provide a special offer that you can control and change with 48-hour notice. The digital program will also notify you when the consumer opens and reads their birthday message allowing your team to follow up with a happy birthday phone call. This is one of our least expensive programs but has a very high response rate.
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The Direct 2 Dealer staff has worked on award-winning creative campaigns for some of the largest automotive dealerships in the U.S.
