Direct 2 Dealer, an authorized Equifax, and TransUnion pre-screen vetted ordering agent, now offers the Automotive Dealer Direct Program. The program allows dealers to make their firm offer of credit using Equifax pre-screen credit data in compliance with FCRA regulations, without the encumbrance of a third-party lender.

Direct 2 Dealer Marketing
Direct 2 Dealer Marketing

Dealers now can use Equifax and TransUnion Pre-Screen Credit Data in their direct mail marketing promotions. This gives dealers the advantage of selecting credit data such as FICO credit score, available auto credit, lease termination, Sub-Prime, Interest Rate, Equity, Prime, Near Prime, etc.

Direct 2 Dealer Marketing

1. UPDATED CUSTOMER FILES

Customer files are updated every 2 weeks, unlike most agencies or data providers updated monthly.

Direct 2 Dealer Marketing

2. EQUIFAX AND TRANSUNION PRE-SCREEN DATA

Dealers now can use Equifax and TransUnion Pre-Screen Credit Data in their direct mail marketing promotions.

Direct 2 Dealer Marketing

3. CONTROLLED MESSAGE

Allows dealers to control their marketing message to qualified consumers using current Equifax and TransUnion Pre-screen Credit Data.

Direct 2 Dealer Marketing

4. TURNKEY SOLUTION

We are an authorized and vetted Equifax & TransUnion facility. This assures dealers from start to finish their campaigns remain FCRA-compliant.

Direct 2 Dealer Marketing

5. APPEND CUSTOMER CREDIT SCORES

We give you the ability to append FICO credit scores to your service customers (body shop, service, parts) who have never bought from your dealership before. Select the customers you want and send them a pre-approved offer by mail or email.

Direct 2 Dealer Marketing

6. EXCLUDE

We give you the ability to exclude your current customers from new customer acquisition campaigns.

FCRA

Traditional direct mail marketing campaigns are no longer specifically Sub-Prime. With over 30 different standard attributes specific to the automotive industry, the dealer can now send the right offer to the right consumer using dealer-specified creditworthiness.

The Direct 2 Dealer staff has worked on award-winning creative campaigns for some of the largest automotive dealerships in the U.S.

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