Event mail is a great way to increase showroom traffic and create excitement with your sales staff. It can be used for grand openings, specific holidays, or special sales events such as a year-end clearance.

Event mail can be used with a targeted list of customers who own the specific makes and models that you sell. It can also be used with a conquest list for cross over sales. Another option is to saturate your market area by sending mail to every home within a certain mile radius around your store or, if you prefer, within a specific city or county.


Event mail usually includes specials on new and used vehicles and cash or prize giveaways if you choose. Our team will help you create an event that will drive consumer traffic to your showroom. Event mail can generate a high return on your investment.

Here are some examples of events.

  • Grand Opening
  • Year End Clearance
  • Announcing a new model line up
  • Cash for Clunkers or Used Car Sales

Holidays: Christmas, Thanksgiving, Mother’s Day, Easter, Independence Day (4th of July), Father’s Day, Halloween, Valentine’s Day, Saint Patrick’s Day, New Year’s

Event mail costs less than traditional mail. Larger shells create higher open rates and give you more space on the mailer to get your message out. You can also include service coupons to help drive service business.

We all know that having a lot of showroom traffic generates more sales by creating excitement – not just for the customers, but also for your employees.

Call today and let us help you plan your next event.


The Direct 2 Dealer staff has worked on award-winning creative campaigns for some of the largest automotive dealerships in the U.S.

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