Everyone has heard the term geo-fencing. but what exactly does it do for a dealership and does it really work? Geo-fencing is the process of establishing a radius around your competitor’s dealership. When customers are within that boundary, your marketing message is delivered to them in real time. Imagine a prospect driving to your competitor’s dealership and passing by your store. Once they arrive, your marketing messages is delivered to them based upon their location.

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The program uses the global positioning system (GPS) or radio frequency identification (RFID) to set geographical boundaries, creating a virtual “fence” around a specified location. This barrier could outline the radius of a store or city boundaries to target consumers who enter or leave the exact radius surrounding a location.

Once a potential customer enters this area, crossing the geo-fence boundaries, an advertisement or promotion is sent to the person’s mobile device in the right place, at the right time.

The Direct 2 Dealer staff has worked on award-winning creative campaigns for some of the largest automotive dealerships in the U.S.

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